
Over the course of many iterations, I became increasingly convinced that launching Chrome Home would not serve all our users well. Chrome serves billions of users around the globe with varying tech literacy. The feature gained a cult following among the tech community, but for many mainstream users, the change felt disorienting.

Lee says Chrome Home "caught traction internally, eventually becoming a Chrome org priority." However, after live beta tests and sustained experiments, the team received "a mixture of reactions." Swiping up on the address bar displayed the Discover and recent sites, Downloads, Bookmarks and History, while other features were accessible in a menu via an ellipsis (three dot) icon, which consolidated key browsing options and simplified one-handed operation in an era of growing screen sizes. It brought Chrome's toolbar to the bottom of the screen and turned into a peeking panel that could be swiped to expose additional controls. Lee was a staff interaction designer at Google at the time, and on his personal blog (via 9to5Google), Lee says he created the "original concept and pitch" for an "ambitious redesign of mobile Chrome's main UI." According to Chris Lee, a former Google designer, Google began developing a redesign for the Chrome mobile app called "Chrome Home" that was very similar to the one Apple is currently aiming at for Safari. It turns out Google tried something similar in 2016 for its own home-grown browser.


Apple introduced a sweeping overhaul to its Safari browser's interface on iOS 15, iPadOS 15, and macOS Monterey, with a redesign that includes an address bar that floats at the bottom of the screen, changes to the way users switch tabs, and more.Īpple says this new-look Safari has been "reimagined for the way we browse today." In iOS 15, for example, Apple says the new floating address bar means Safari "maximizes your screen space and stays out of the way as you scroll and explore." However, some of the changes on both desktop and mobile have been heavily criticized by some users.
