The italic angle conveys forward motion, innovation, and progress.
The subtle shading between the tiles creates depth and dimension to show security. The simple yet sharp geometric pattern was chosen to symbolize technology. The color was chosen to infuse energy into the logo and to portray confidence and vitality, while harmonizing with PayPal’s longstanding color scheme. The counters in the Ps were closed to achieve a more compact form that is easier to read. Every detail of the design has a specific purpose. The PayPal Logo was meticulously developed to exemplify simplicity, convenience, and security.
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However, PayPal’s own explanation for how to created its rather standard one seem a bit inflated: Anecdotal internet testimonials on Twitter indicate people are in fact mistaking the Pandora app for the PayPal one, and PayPal’s legal team made sure to include many examples in its filing. (PayPal’s subsidiaries would appear to have more brand cachet these days, as the company also owns the hip social peer-to-peer payments app Venmo.) Still, PayPal seems rather too high and mighty here, thinking of itself as an “increasingly popular” brand, rather than that online payments processor that was inexplicably tied to eBay for 13 years until it managed to divorce itself in 2015. Pandora has since switched its focus to a premium streaming model, with a rather smart focus on the underserved country music community, but PayPal’s criticisms still stand, even if they are unusually harsh for a corporate lawsuit. That’s especially true given Pandora’s inability to keep pace with Apple Music, Spotify, and the scores of other competitors that have long since abandoned internet radio as the de facto streaming model. Sure, PayPal is likely much more useful to the general populace as a payments app than Pandora is as a streaming service. This particular tech industry beef is so interesting because of the alarmingly deluded self-image PayPal has cooked up for itself. PayPal says Pandora “has no path to profitability.”
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